Artikel-Archiv: „Juli 2024“

„Google to kill cookies with consent“

via YouTube@Apple […] “privacy” is an abstract social concept, and firms – but especially multi-trillion dollar market leaders – don’t make dramatic, sweeping policy changes absent commercial benefit. Mobile Dev Memo Eric Seufert vermutet: Again: little is known about Google’s implementation of a cookie consent prompt in Chrome at this point. But if Google modelsweiterlesen

„WTF is Apple’s latest anti-tracking update?“

Marketers must adjust to the new reality in which certain audience data is now closed to them. “The fundamental challenge facing marketers with this latest release is visibility into how their digital marketing is performing, said Ryan Storrar, svp and head of media activation for Europe, Middle East and Africa at Essence. “ITP 2.1 isweiterlesen