Artikel-Archiv: „Juni 2016“

Search Ads ≠ Better Search

I think that Apple saw how concerned people were about paid search ads when the Bloomberg story came out, and decided that rather than having the entire discussion post-keynote be about that, they would instead announce it formally, along with improved subscriptions and the already-happening “faster review”. Let the storm clear, and then move on.weiterlesen

Mit PageRank-Relevanz: Google empfiehlt ‚Smart App Banners‘

To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users. Google Webmaster Central Blog Als einen der „gängigen Fehler“ beschreibt Google (Pop-up-)Hinweise mit denen Webseiten ihre Besucher zum App-Download auffordern. Derweiterlesen