Fukasawa calls the kind of design that even gives birth to the manufacturing method as “industrial craftsmanship.” He also points out that it is exactly what Ive is doing. Speaking of Apple products, general consumers are only interested in the appearance of the final products. But those in the design field are fascinated by howweiterlesen

Benjamin Clymer: The physical evolution – miniaturization – seems logical, but what was the question or problem you were looking to answer with the Apple Watch? Jonathan Ive: I don’t think there was a problem specifically. It was more a matter of optimization – of opportunity. You can look at Apple Watch in terms ofweiterlesen