If you want to build a sustainable long-term business – a direct-to-consumer business – and your main product is a zero marginal cost product, you have to reframe what you’re selling and that framing is not just a marketing technique. It’s not just throwing up a slogan. It is actually going throughout your entire organizationweiterlesen

Ben Thompson und James Allworth sprechen 60 Minuten über WeChat, Apples „Problem“ in China (Episode #113). Noch detaillierter schrieb Connie Chan bereits vor zwei Jahren über die eine App, die dort alles kontrolliert. The lightweight apps on WeChat are called “official accounts”. Approved by WeChat after a brief application process, there are well over 10weiterlesen