Cookies for cross-site resources are now blocked by default across the board. This is a significant improvement for privacy since it removes any sense of exceptions or “a little bit of cross-site tracking is allowed.” It might seem like a bigger change than it is. But we’ve added so many restrictions to ITP since itsweiterlesen

Marketers must adjust to the new reality in which certain audience data is now closed to them. “The fundamental challenge facing marketers with this latest release is visibility into how their digital marketing is performing, said Ryan Storrar, svp and head of media activation for Europe, Middle East and Africa at Essence. “ITP 2.1 isweiterlesen